Hi, I’m Hannah!
When I was a teenager, the Disney Channel show Hannah Montana was ridiculously popular. Being a singer and blonde, this meant that I was inevitably nicknamed “Hannah Montana”, which was only slightly better than “Hannah Banana”, and lightyears better than “Han Solo”.
As both a designer and marketing strategist, sometimes I feel caught between two sides of a coin: one side that values aesthetics, and the other that values function. But just like Miley, I like working with the best of both worlds, combining my eye for design with the power of automation and data analytics to provide my clients with comprehensive campaigns that not only look sharp, but convert.
I may or may not be a unicorn.
When it comes to marketing and design, I believe that things work so much better when you can see the whole picture. From advertising to web development and everything in between, having a consistent presence and clear goal in mind can help companies save money, reach the right people, and gain a better understanding of their full marketing funnel from first touchpoint to sale.
The more I started learning about marketing, the more I wanted to be able to do myself, and the more connections I found between what I already knew and what I was learning. I don’t just have one speciality, I have all of them. Which is apparently, like, super rare. I guess you have to see it in action to believe it.
(But in case you’re interested, here’s a full list of everything I can do and tools I know how to use.)
They say if you have a job that needs to be done, give it to a busy person.
I’m a big believer in this statement. I’ve always been the kind of person to have multiple things going on at once, and I strongly value efficiency and productivity. In university, I took an overloaded course load so that I could graduate in 3 years instead of 4 from my Bachelor of Commerce, was studying classical ballet at a university level as an extra curricular, and was working 2 part-time design jobs. Now, I balance a standard 9-5 with 2 side hustles, intermediate concert harp studies, and up to 3 styles of dance concurrently. Time management is my second language. (But I also speak French and Mandarin Chinese.)
Call it the curse of having teachers as parents.
Both of my parents work in education, so growing up I was surrounded by school and learning. Now, I love sharing my skills with other people and empowering them to try things they might’ve thought were too complicated or that they wouldn’t be good at. I’ve been told I have a knack for explaining complex, technical tools in a way that’s easy to understand. My goal as a teacher is to make sure my students know why something works, not just how to do it.
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